Job Categories : RCM
Job Types : Full Time
Job Locations:Chennai, India
Requirements :
- Mentor and manage teams of Managers and Junior Consultants to be able to keep project on time QA of work done by the team
- Manage multi-channel best practices including partnering with multiple brands and brand managers and execution of marketing and triggered-based campaign that drive incremental and ROI for the business leveraging industry best practices
- This role will be responsible for developing programmatic, omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analyses, and sharing recommendations with key stakeholders across the marketing organization and global regions
- Account/vendor relationship management involved with managing and evaluating the data and creative strategies with agencies and/or internal departments to deliver against the overall strategy and program objectives related to audience, branding, messaging, offer and design to impact response and drive ROI and retention for the business
- Ensure CRM/consumer engagement is integrated in everything the category will conduct that involves consumer engagement from, maximizing every opportunity to capture consumer data World Cup, product launch campaigns, brand campaigns etc
- The individual will share the category KPI’s – annual acquisition targets, revenue and NPS score
- Lead the strategy, development and execution of multichannel customer journey initiatives
- Derive insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization and promotional strategies
- Work with business partners to define new projects and design solutions that increase the ROI of marketing campaigns
